Skip to main content

Cut Abuse

Government Steps In to Curb Greenwashing The U.S. Federal Trade Commission (FTC) has issued updated green marketing guidelines intended to stop advertisers from making deceptive or unqualified claims about products being environmentally beneficial or eco-friendly, called “greenwashing”. The FTC said that few products deliver the far-reaching environmental benefits that consumers associate with such claims, and they are nearly impossible to substantiate.

The revision is the first since 1998, when phrases like “carbon footprint” and “renewable energy” were relatively new. Using input from consumers and industry groups, new sections address the use of carbon offsets, “green” certifications and seals, and renewable energy and renewable materials claims. Marketers are warned not to make broad, unqualified assertions that their products are environmentally benign or eco-friendly.

Arthur Weissman, president and CEO of Green Seal Inc., a nonprofit environmental certification organization based in Washington, D.C., says, “We hope that there will be enforcement to help rid the marketplace of the many less-than-credible seals and greenwashing that exist.”

The new guidelines are not rules or regulations, but general principles that describe the types of environmental claims the FTC may find deceptive. They do not address use of the terms “sustainable”, “natural” and “organic”.

Source: The Christian Science Monitor

Global Briefs

 

 

Upcoming Events Near You
The Tick Tackler Tutor: Three Impactful Tick Remediation Strategies for the Homeowner

By Jennifer Meisenbacher

Did you know most tick bites occur in and around the home—and that ticks spend more than 95% of their life off a host?

With more than 19 years of field experience, Tick Tackler offers a practical, easy-to-follow approach that empowers homeowners to significantly reduce tick activity on their properties. From gardening and yard work to children’s play areas, this guide outlines essential adjustments to help protect your outdoor spaces from ticks.

The Tick Tackler Tutor introduces three impactful strategies designed to identify high-risk areas and minimize exposure. These methods are versatile and adaptable—whether you’re a homeowner, pet owner, beekeeper, or managing a larger property such as a doggy daycare or horse farm.

Inside, readers will discover how education leads to confidence, how small changes can yield visible results, and how breaking tick control into manageable steps restores a sense of control. The book simplifies complex concepts into three core strategies, guiding readers in creating a personalized plan to reduce tick activity effectively.

For those eager to reclaim their yards but unsure where to begin, this guide delivers clear, actionable solutions. Transform your outdoor environment into a safer, more enjoyable space for family, pets, and everyday living.

Available now on Amazon.

Follow Us On Facebook